Turkey’s oldest and most enduring fashion and lifestyle brand can trace its roots right back to 1934 when the late Vitali Hakko opened his first millinery shop. Today, under the stewardship of Vitali’s son Cem, Vakko is at the vanguard of Turkish couture, most notably in womenswear. Indeed, along with its fashion house peer Beyman, Vakko has become synonymous with superior quality and style the world over. Hedonists won’t struggle to find a taste of Vakko’s style and elegance. The company has several stores and outlets throughout the city including Instinye Park, Galleria Ataköy and Kanyon shopping centres. Bargains can also be snapped up at the company’s discount store, which can be found tucked away behind the Egyptian Spice Bazaar. Those looking for a true Vakko experience should head to the five-floor flagship department store in Nisantasi district, where Vakko’s famous women’s and men’s wear can be found alongside other international high-end brands.