Hg2 : The Hedonist

A Hedonist’s guide to…

London

Andaz
Rejuvenated Andaz attracts a lively and wealthy media and design crowd.
Baglioni
The Baglioni is a splendid Italian dolce vita affair.
40 Winks
40 Winks. As in you can get them here in suitably stylish fashion.
Ten Manchester Street
This Marylebone hotel is every inch the sophisticated London boutique...and better yet, it even has its very own cigar terrace
Eccleston Square Hotel
Super stylish and incredibly hi-tech, Eccleston Square Hotel has every amenity you could ever need, and the comfort factor to match...
Hutong
Suspended high up on the 33rd floor of London's iconic Shard, Hutong makes quite the first impression.
The Ampersand Hotel
Quirky, London-inspired decor merges with faultless comfort in the Apersand to create a peaceful, perfectly located haven in the bustling capital. 
L’Absinthe
L'Absinthe is a charmingly traditional French bistro in the heart of trendy Primrose Hill.
Death by Burrito
If you're after some seriously lethal burritos and even more murderous cocktails, then Death by Burrito is the ultimate Shoreditch pit-stop.
Topshop
Dover Street Market
Covent Garden Hotel
Mahiki
Barmen in Hawaiian shirts, waitresses as hula girls and fruity cocktails served in exotic ways set the tone at this holiday-esque hotspot; no wonder public school boys and their Chelsea Davy-style girlfriends love it. styl
Cuckoo Club
Glamour is the name of the game at the Cuckoo Club, a sexy subterranean lair on Swallow Street. Ladies dig out your highest heels; gents dust off your sharpest suits.
The Troubadour Cafe
With arguably the best burger in town on its menu, it's hardly surprising that the Troubadour Café is wildly popular with Kensington's cool kids. Live music and the occasional appearance of Keira Knightley add to its cachet. yEventWat
St John
HIX Soho
Dean Street Townhouse
Boundary Restaurant
Granger & Co
Aussie chef Bill Granger's first European site has already become a brunch favourite amongst the well-heeled West Londoners.
Trunk
Having shed its last incarnation - a shop called Elephant Feet, selling shoes for those with extremely large feet (we kid not) - 8 Chiltern Street in Marylebone has now become trendy Trunk Clothiers.
Ormonde Jayne
A highly decadent shopping experience is to be had at Ormonde Jayne, with all the fragrances created personally by founder, Linda Pilkington.
Katrina Phillips
Katrina Phillips helps you source the most ideal ornaments and furniture for your unique living environment, and displays a huge selection of such beautiful paraphernalia in her Notting Hill store.
LN-CC
An online store with a Dalston (by appointment only) showroom, the Late Night Chameleon Club might just be the future of retail.
Rough Trade East
With its warehouse-style building with exposed metal and graffiti covered in gig posters, London music shop Rough Trade is an obvious hang-out for trendy East End musicians.
Luna & Curious
A must-visit destination for those who seek beautiful and original mementos. The antidote to tat.
Aida
The young and fun ones flock to Aida to hang out (and be seen hanging out).
We Admire
Describing itself as ‘painfully independent’, We Admire sells unique print T-shirts, on anything iconic.
Magma
Tiny and nondescript, yet packed to the rafters with rare and original publications.
Ted Baker
Tucked away behind the famous piazza, Ted Baker's Covent Garden store is colourful, slightly quirky and not too expensive.
Peekaboo
Always bang on trend, and currently Topshop's largest Vintage stock provider, Peekaboo Vintage is one of the best vintage shops in London, hands down.
The Great Frog
The macabre but oh-so-popular skulls and bones of The Great Frog are selling well on both sides of the Atlantic.
Lomography Gallery Store
The future's analogue at the oh-so-cool Lomography UK, who run training workshops and London walkabouts for you to test-drive their film cameras.
Vivienne Westwood
Dame Vivian Westwood has always been on the cusp of subversive. With her rebellious, punk inspired pieces, Westwood’s designs just ooze cool.
Wolf & Badger
Progressive and unique, Wolf & Badger supports up-an-coming young British designers, proud of their national heritage but with an eye on the future, too.
Matthew Williamson
Inspired by the exotic and international, Matthew Williamson's designs have global appeal, with their bold colours, lavish patterning and luxe materials.
Brown’s
In spite of its small beginnings, Brown's is now the fashion go-to for the city's elite, stocking well-known designers from all over, and unleashing new creative talent on London.
Cabbages & Frocks Market
A global conglomeration of flavours amongst vehemently British antiques and homeware stalls, making for an exciting spree.
Matches
Kitted out with envy-worthy furniture, it's not just the designer clothes at Matches that are aesthetically pleasing.
The Gathering Goddess
An beautifully selected clothes, an uncompromising attitude to authenticity and an in-house tailor makes The Gathering Goddess one of the most wonderfully unique vintage stores in London.

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