Hg2 : The Hedonist

A Hedonist’s guide to…

London

Vivienne Westwood
Dame Vivian Westwood has always been on the cusp of subversive. With her rebellious, punk inspired pieces, Westwood’s designs just ooze cool.
Wolf & Badger
Progressive and unique, Wolf & Badger supports up-an-coming young British designers, proud of their national heritage but with an eye on the future, too.
Matthew Williamson
Inspired by the exotic and international, Matthew Williamson's designs have global appeal, with their bold colours, lavish patterning and luxe materials.
Brown’s
In spite of its small beginnings, Brown's is now the fashion go-to for the city's elite, stocking well-known designers from all over, and unleashing new creative talent on London.
Cabbages & Frocks Market
A global conglomeration of flavours amongst vehemently British antiques and homeware stalls, making for an exciting spree.
Matches
Kitted out with envy-worthy furniture, it's not just the designer clothes at Matches that are aesthetically pleasing.
The Gathering Goddess
An beautifully selected clothes, an uncompromising attitude to authenticity and an in-house tailor makes The Gathering Goddess one of the most wonderfully unique vintage stores in London.
Electric Diner
The Electric Diner is as glamorous as London's snack scene gets; perfectly positioned on Portobello Road, this is the place for beautiful people to come for comfort food with a twist. Saturdays are best.=display:none"
Drink, Shop & Do
Drink, Shop & Do offers a unique day, or night, out by rolling a cafe, bar, shop, club, and events into one vintage designed venue.
Mount Street
Label lovers and designer fiends welcome home; Mount Street will have you parting with your hard-earned cash before you've walked from one end to the other.
Monmouth Street
With independent fashion boutiques jostling for space alongside artsy vintage gems, Monmouth Street is the perfect place for fashionistas to pound the pavement.
East London
If you've picked up the vintage bug, or have a streak of individuality about you, then let yourself run wild around the shops in East London and you shall not be disappointed.
Dray Walk (off Brick Lane)
Underground music, cool clothes and strong coffee; what else do you need from one of East London's hippest shopping streets?
Bruton Street
If it's not hip, it won't be here; Bruton Street is for high-fliers and ladies-what-lunch-and-splurge-on-their-husbands'-credit-cards.

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