Hg2 : The Hedonist

A Hedonist’s guide to…

London

James Smith and Sons
This quaint umbrella shop hasn't changed a bit over the centuries - expect something wonderfully different to all other Oxford Street fare.
Magma
Tiny and nondescript, yet packed to the rafters with rare and original publications.
Ted Baker
Tucked away behind the famous piazza, Ted Baker's Covent Garden store is colourful, slightly quirky and not too expensive.
Peekaboo
Always bang on trend, and currently Topshop's largest Vintage stock provider, Peekaboo Vintage is one of the best vintage shops in London, hands down.
The Great Frog
The macabre but oh-so-popular skulls and bones of The Great Frog are selling well on both sides of the Atlantic.
Lomography Gallery Store
The future's analogue at the oh-so-cool Lomography UK, who run training workshops and London walkabouts for you to test-drive their film cameras.
Mor Jewellery
Using recycled/natural materials, two artists have created a stunning and quirky range of unique pieces, on show in their cute Ganton Street shop.
Tiffany & Co
Tiffany's. Need we say more?
Vivienne Westwood
Dame Vivian Westwood has always been on the cusp of subversive. With her rebellious, punk inspired pieces, Westwood’s designs just ooze cool.
Wolf & Badger
Progressive and unique, Wolf & Badger supports up-an-coming young British designers, proud of their national heritage but with an eye on the future, too.
Matthew Williamson
Inspired by the exotic and international, Matthew Williamson's designs have global appeal, with their bold colours, lavish patterning and luxe materials.
Mulberry
With their highly crafted leather goods, Mulberry designs are a guaranteed classic; it’s pretty safe to view their pieces as an investment.
Mackintosh
Mackintosh is a household name, and has been for over a century. The flagship store brings to mind that bygone era with traditional design and very British decor.
Brown’s
In spite of its small beginnings, Brown's is now the fashion go-to for the city's elite, stocking well-known designers from all over, and unleashing new creative talent on London.
Cabbages & Frocks Market
A global conglomeration of flavours amongst vehemently British antiques and homeware stalls, making for an exciting spree.
WilliamVintage
Devotees of this exclusive, haute couture vintage shop include the likes of Lana Del Rey, Rihanna and Eva Green.
Matches
Kitted out with envy-worthy furniture, it's not just the designer clothes at Matches that are aesthetically pleasing.
Rigby & Peller
Warming regal rears since 1960, Rigby & Peller create bespoke, specially fitted items of underwear.
The Gathering Goddess
An beautifully selected clothes, an uncompromising attitude to authenticity and an in-house tailor makes The Gathering Goddess one of the most wonderfully unique vintage stores in London.
Notting Hill
The shabby, cool Portobello Road and the immaculate Westbourne Grove side-by-side, Notting Hill is a London shopping mecca for the thrifty and chic.
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Electric Diner
The Electric Diner is as glamorous as London's snack scene gets; perfectly positioned on Portobello Road, this is the place for beautiful people to come for comfort food with a twist. Saturdays are best.=display:none"
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Drink, Shop & Do
Drink, Shop & Do offers a unique day, or night, out by rolling a cafe, bar, shop, club, and events into one vintage designed venue.
Walton Street
Just a short stroll from South Kensington tube, Walton Street is where the party's at for Chelsea's sharpest shoppers.
The Cloth Shop
Indian cotton, Swedish linen and Scottish cashmere, the Cloth Shop has it all.
South Molton Street
Fashion thrills and spills are to be had at South Molton Street, where high-end treasures are very much the order of the day.
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Neal Street
A mixed shopping bag, Neal Street will have you pounding the plastic before you can say 'bank statement'.
Mount Street
Label lovers and designer fiends welcome home; Mount Street will have you parting with your hard-earned cash before you've walked from one end to the other.
Monmouth Street
With independent fashion boutiques jostling for space alongside artsy vintage gems, Monmouth Street is the perfect place for fashionistas to pound the pavement.
Ledbury Road
Just a short jaunt from Westbourne Grove tube, Ledbury Road has an eclectic mix of fashion stores for those wanting to look the business.
Le Labo
Make your very own perfumes in house and even personalise your bottles with your name on them.
Floral Street
When finished with the famous Covent Garden piazza, head to the more subdued cobblestone pedestrian side streets stemming from the Seven Dials roundabout. Take a wander down Floral Street.
East London
If you've picked up the vintage bug, or have a streak of individuality about you, then let yourself run wild around the shops in East London and you shall not be disappointed.
Earlham Street
The enormous flower fruit and vegetable market of My Fair Lady days is long gone, but Covent Garden still has a quirky character and vibrant atmosphere. Be sure to check out Earlham Street.
Dray Walk (off Brick Lane)
Underground music, cool clothes and strong coffee; what else do you need from one of East London's hippest shopping streets?
Bruton Street
If it's not hip, it won't be here; Bruton Street is for high-fliers and ladies-what-lunch-and-splurge-on-their-husbands'-credit-cards.
Brompton Cross
A shopping mecca that lies between Chelsea, South Kensington and the Brompton Road.

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