Hg2 : The Hedonist

A Hedonist’s guide to…

London

ON Motcomb
ON Motcomb, found on Motcomb Street in Knightsbridge, is a haven for London’s modern day Cinderella in search of her perfect ball gown.
Burberry
Fronted by caterpillar-eye-browed Cara Delevigne, Burberry had been leading the Brit fashion pack for some years now. Regent St is their hometown flagship.
Jermyn Street
Jermyn Street is the ultimate shopping destination for well-groomed gents with tailors and barbers flanking both sides.
Fortnum & Mason
Everyone knows Fortnum & Mason is the only place to get your picnic hampers in the summer and your Christmas pud from each year.
Nicholas Kirkwood
Just the place if you're searching for some seriously stylish women's footwear...
Harvey Nichols
Where would London's designer-clad ladies be without Harvey Nichols? Probably at home, their credit cards not completely maxed out on designer threads.
Cire Trudon
Cire Trudon belongs in a different era, so escape tech-obsessed London for a moment and let this historic candle store transport you back in time.
Harrods
The OXO Tower
Independent designers - in everything from fashion through to ceramics - congregate at South Bank's famed Oxo Tower to make and sell their wares.
Sloane Street
We've all heard them called Sloane Rangers - now see the pashmina-wearing lovelies in their natural habitat - pounding both the pavement and the plastic down Sloane Street.
Hamleys
Redchurch Street
Redchurch Street sums up the East End's couldn't-care-less vibe perfectly with too-cool-for-school boutiques selling everything from vintage to second-hand.
Kirk Originals
Elegant eyewear company Kirk Originals has its flagship on London's Conduit Street, and the store is stunning.
Gray’s Antique Market
Bargain-hunters rejoice! Gray's Antique Market is home to a treasure trove of eclectic wonders with plenty of tat to sift through in the hope of unearthing something priceless.
Stella McCartney
Westfield London
Savile Row
Selfridges
Dover Street Market
Portland Road
Near to Holland Park tube, Portland Road offers everything from fashion through to homeware for the discerning West London set.
Luna & Curious
A must-visit destination for those who seek beautiful and original mementos. The antidote to tat.
Barbour
The uniform of horsey royals, Barbour, comes to London to tempt the 'Chelsea Farmers' and festival goers through its doors.
Mor Jewellery
Using recycled/natural materials, two artists have created a stunning and quirky range of unique pieces, on show in their cute Ganton Street shop.
Tiffany & Co
Tiffany's. Need we say more?
Vivienne Westwood
Dame Vivian Westwood has always been on the cusp of subversive. With her rebellious, punk inspired pieces, Westwood’s designs just ooze cool.
Matthew Williamson
Inspired by the exotic and international, Matthew Williamson's designs have global appeal, with their bold colours, lavish patterning and luxe materials.
Mulberry
With their highly crafted leather goods, Mulberry designs are a guaranteed classic; it’s pretty safe to view their pieces as an investment.
Mackintosh
Mackintosh is a household name, and has been for over a century. The flagship store brings to mind that bygone era with traditional design and very British decor.
Brown’s
In spite of its small beginnings, Brown's is now the fashion go-to for the city's elite, stocking well-known designers from all over, and unleashing new creative talent on London.
WilliamVintage
Devotees of this exclusive, haute couture vintage shop include the likes of Lana Del Rey, Rihanna and Eva Green.
Matches
Kitted out with envy-worthy furniture, it's not just the designer clothes at Matches that are aesthetically pleasing.
Rigby & Peller
Warming regal rears since 1960, Rigby & Peller create bespoke, specially fitted items of underwear.
Walton Street
Just a short stroll from South Kensington tube, Walton Street is where the party's at for Chelsea's sharpest shoppers.
South Molton Street
Fashion thrills and spills are to be had at South Molton Street, where high-end treasures are very much the order of the day.
Neal Street
A mixed shopping bag, Neal Street will have you pounding the plastic before you can say 'bank statement'.
Mount Street
Label lovers and designer fiends welcome home; Mount Street will have you parting with your hard-earned cash before you've walked from one end to the other.
Monmouth Street
With independent fashion boutiques jostling for space alongside artsy vintage gems, Monmouth Street is the perfect place for fashionistas to pound the pavement.
Ledbury Road
Just a short jaunt from Westbourne Grove tube, Ledbury Road has an eclectic mix of fashion stores for those wanting to look the business.
Le Labo
Make your very own perfumes in house and even personalise your bottles with your name on them.
Floral Street
When finished with the famous Covent Garden piazza, head to the more subdued cobblestone pedestrian side streets stemming from the Seven Dials roundabout. Take a wander down Floral Street.

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