Hg2 : The Hedonist

A Hedonist’s guide to…

London

Jermyn Street
Jermyn Street is the ultimate shopping destination for well-groomed gents with tailors and barbers flanking both sides.
Kingly Court
This serene courtyard filled with cafes and one-off boutiques makes an ideal destination for independent shopping in London.
Redchurch Street
Redchurch Street sums up the East End's couldn't-care-less vibe perfectly with too-cool-for-school boutiques selling everything from vintage to second-hand.
Portland Road
Near to Holland Park tube, Portland Road offers everything from fashion through to homeware for the discerning West London set.
Notting Hill
The shabby, cool Portobello Road and the immaculate Westbourne Grove side-by-side, Notting Hill is a London shopping mecca for the thrifty and chic.
Neal Street
A mixed shopping bag, Neal Street will have you pounding the plastic before you can say 'bank statement'.
Monmouth Street
With independent fashion boutiques jostling for space alongside artsy vintage gems, Monmouth Street is the perfect place for fashionistas to pound the pavement.
Earlham Street
The enormous flower fruit and vegetable market of My Fair Lady days is long gone, but Covent Garden still has a quirky character and vibrant atmosphere. Be sure to check out Earlham Street.
Dray Walk (off Brick Lane)
Underground music, cool clothes and strong coffee; what else do you need from one of East London's hippest shopping streets?

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