Hg2 : The Hedonist

A Hedonist’s guide to…

London

@work
In true East end alternative fashion, this small jewellery boutique in Brick Lane stocks some of the most unique up-and-coming designers around.
Adam Brown’s Guide to London
Adam Brown, Founder of swimwear label Orlebar Brown, shares his favourite places in London.
Aida
The young and fun ones flock to Aida to hang out (and be seen hanging out).
Alexander McQueen
Bringing drama and extravagance to every catwalk show he ever did, Alexander McQueen was a British fashion icon - his London flagship store is worth a visit
Barbour
The uniform of horsey royals, Barbour, comes to London to tempt the 'Chelsea Farmers' and festival goers through its doors.
Beyond Retro
Bond Street
Bond Street has every designer label any shopaholic could ever want to splurge on.
Borough Market
Borough Market is a foodie heaven crammed with stalls selling fresh produce both sourced locally and from around the world.
Brick Lane Market
Even if you're not from around these parts you'll have heard of Brick Lane - famous for two things: curries and its market.
Brilliant London Boutiques: Wolf and Badger
One of the most interesting London boutiques to open in the last couple of years has been the hip Wolf & Badger flagship store in Dover Street, Mayfair
Brixton Village
An arcade with a difference, Brixton Village offers up every kind of cuisine we could wish for…
Broadway Market
Brompton Cross
A shopping mecca that lies between Chelsea, South Kensington and the Brompton Road.
Brown’s
In spite of its small beginnings, Brown's is now the fashion go-to for the city's elite, stocking well-known designers from all over, and unleashing new creative talent on London.
Bruton Street
If it's not hip, it won't be here; Bruton Street is for high-fliers and ladies-what-lunch-and-splurge-on-their-husbands'-credit-cards.
Burberry
Fronted by caterpillar-eye-browed Cara Delevigne, Burberry had been leading the Brit fashion pack for some years now. Regent St is their hometown flagship.
Cabbages & Frocks Market
A global conglomeration of flavours amongst vehemently British antiques and homeware stalls, making for an exciting spree.
Camden Market
Camden caners put their cans of beer down long enough to swan around Camden Market, a favourite with cool kids looking for music art and vintage clothes.
Choccywoccydoodah
Become a part of the mad hatters tea party in this Alice-in-Wonderland-esq spot. Chocolate has never been so tempting....
Cire Trudon
Cire Trudon belongs in a different era, so escape tech-obsessed London for a moment and let this historic candle store transport you back in time.
Comfort Station
Quirky with a vintage feel - anything those cool East London kids could wish for.
Danaqa
Fashionable AND ethical. What more could you ask for?
Daylesford Farmshop & Cafe
Certainly one shopping trip to avoid when hungry as this high-end food shop sells such fresh delight-filled produce, even those liquid dieters will find it hard to resist.
Dover Street Market
Dray Walk (off Brick Lane)
Underground music, cool clothes and strong coffee; what else do you need from one of East London's hippest shopping streets?
Drink, Shop & Do
Drink, Shop & Do offers a unique day, or night, out by rolling a cafe, bar, shop, club, and events into one vintage designed venue.
Earlham Street
The enormous flower fruit and vegetable market of My Fair Lady days is long gone, but Covent Garden still has a quirky character and vibrant atmosphere. Be sure to check out Earlham Street.
East London
If you've picked up the vintage bug, or have a streak of individuality about you, then let yourself run wild around the shops in East London and you shall not be disappointed.
Floral Street
When finished with the famous Covent Garden piazza, head to the more subdued cobblestone pedestrian side streets stemming from the Seven Dials roundabout. Take a wander down Floral Street.
Fortnum & Mason
Everyone knows Fortnum & Mason is the only place to get your picnic hampers in the summer and your Christmas pud from each year.
Gray’s Antique Market
Bargain-hunters rejoice! Gray's Antique Market is home to a treasure trove of eclectic wonders with plenty of tat to sift through in the hope of unearthing something priceless.
Hamleys
Harrods
Harvey Nichols
Where would London's designer-clad ladies be without Harvey Nichols? Probably at home, their credit cards not completely maxed out on designer threads.
Henry Holland / ON THE RECORD
Is Harrods opening its very own luxury hotel?
Rumour has it that Harrods may soon be considering a grand extension to its Knightbridge store - its very own luxury hotel.
James Smith and Sons
This quaint umbrella shop hasn't changed a bit over the centuries - expect something wonderfully different to all other Oxford Street fare.
Jermyn Street
Jermyn Street is the ultimate shopping destination for well-groomed gents with tailors and barbers flanking both sides.
Joy Everley
Out of the ordinary pieces with real thought put into their design and making, Joy Everley jewellery has unique written all over it.
Katrina Phillips
Katrina Phillips helps you source the most ideal ornaments and furniture for your unique living environment, and displays a huge selection of such beautiful paraphernalia in her Notting Hill store.

Sign up for our newsletter

We'd love to keep you up-to-date with what's really going on around the world, from the hottest new restaurants and mind-blowingly beautiful hotels, to thumping underground clubs and world-class art galleries. Sign up to learn more - we promise you it'll be worth it...

X

Follow Us