The wonderfully named and beautifully appointed Zamzam is owned by Marcus and Emma Joyston-Bechal, a couple from London. A 15 minute walk to the souks, the riad provides not only luxury accommodation but also a traditional Moroccan spa located around a 150-year-old palm tree. Suites are each individually designed to a high standard and mixing modern luxury with traditional Moroccan design. Numerous African and French antiques and lights by Yahya combine with super king-size luxury matresses and luxury linen to create a comfortable and sensual ambience in the rooms. Priding itself on its five star service and attention to detail (without the price tag), the riad also has a full concierge service to help and advise guests with information and reservations. The home from home experience is rounded off by a wonderful kitchen, which can create special meals on request as well as traditional cooking classes. There’s a Zamzam boutique offering treasures from the souk, and twice yearly Emma organises yoga and reiki retreats over four days, which include a full programme of activities in and around Marrakech. See website for more details.