On first appearances, B4 (‘Before’) seems like standard fare of Milan’s bars – a perfectly nice, modern bar with lots of comfy lounge zones, exposed brick walls and chunky cubed leather furniture. And with modest ambitions, too – it is apparently so-named because it’s somewhere to go before dinner or before clubs such as Maggazzini Generali and Plastic (see Party).
But there’s something intangibly compelling about B4: maybe it’s the crowd, a laid-back, artsy lot of young professionals; maybe it’s the location, away from any particular zone, it’s frequented by locals; maybe it’s just its lack of pretensions.
A non-commercial, non-chillout music policy helps – as does its fresh, young art exhibitions, generous aperitivo and quality cocktails. The barmen describe B4’s good vibe as legante – ‘bonding’ (best left in Italian, as always).