Hg2 : The Hedonist

A Hedonist’s guide to…

New York

Opening Ceremony
A high-end fashion store in Lower Manhattan, Opening Ceremony stocks brands like Acne and Rodarte in its chic, art-centric space.
The Future Perfect
An innovative design store in Lower Manhattan, The Future Perfect is a showcase for both established and up-and-coming talent.
Dover Street Market
Dover Street Market New York is part of the ever-expanding fashion market group pioneered by Comme de Garçons - this is haute couture for dedicated mavens
West Village
Bleecker is the main shopping street around these parts with Marc Jacobs Cynthia Rowley and Ralph Lauren leading the pack.
Nolita
Home to some seriously stylish independent boutiques work your up Mulberry Mott and Elizabeth Streets treating yourself to a quick bite at Cafe Gitane en route. For more glamorous fare lunch at Balthazar can't be beaten.
South Street Seaport
South Street Seaport has shopping, restaurants and cafes to offer on its broad, traffic-free pRomenades...
Flatiron & Union Square
A potter around Broadway Fifth Avenue and Union Square will yield some treasures. If it's good weather join the crowds at the Shake Shack for a snack or indulge in a languid lunch at Gramercy Tavern.
Upper West Side
Whilst the Upper West Side is definitely the poor relation to the Upper East Side's designer charms there are a few places that are worth popping into.
Financial District & Tribeca
Whilst the Financial District and Tribeca are not renowned shopping areas many Manhattanites make the trek downtown to rummage through Century 21 for bargains Sex and the City's Carrie would kill for.
Murray Hill
This is where the high-octane shopping really starts - going north up Madison or Fifth Avenue will take you past a roll-call of international designers. Revive with lunch at BLT Steak.
Madison Avenue
If you're in town to exploit the great exchange rate look no further than Madison - it's home to every designer you can think of. Happily one of our favourite lunch spots Le Bilboquet is about half way up.
Garment & Theater Districts
These parts don't have an abundance of shops but there are some good ones tucked away in the otherwise unprepossessing streets. Top of the pops is a small but perfectly formed Manolo Blahnik stuffed to the gills with fantastic shoes.
East Village & Noho
Whilst this area lacks the high-octane impact of Soho's shops there are some great alternative boutiques to be found - particularly if you're a vintage fan.
Meatpacking District
You don't need to stroll far to hit retail mania in the Meatpacking District. Top of the list should be Jeffrey (a top-to-toe emporium of all things fabulous) taking in Theory and Scoop along the way.
Chelsea
Moving from the Meatpacking district towards Flatiron and Union Square make sure to take in West 18th Street and West 22nd Street. From Barney's to Balenciaga there is much here to satisfy the fashionista.
Soho
Fashionistas could go no further than Soho on a NYC shopping trip. From Bloomingdale's to Prada Anna Sui and Marni it's home to some great names. Lunch at Cipriani Downtown or pop into the stylish Mercer Hotel for a quick bite.
Oak
Cutting-edge and urban, Oak’s Bond Street branch sells apparel and accessories from the latest up-and-coming designers to Manhattan hipsters.
John Varvatos Soho
The label whose minimalist fashion has become synonymous with rock 'n' roll nostalgia fits perfectly within this once iconic punk club.
The Frye Company
The cult following of Frye’s heritage boots have garnered will love the brand’s flagship store on Spring Street.

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