Basel Square, the lively centre of an otherwise sleepy North Tel Aviv neighbourhood, has long been seen as the embodiment of the district. Wealthy urban-dwelling families, young high-tech moguls, and the ancient matriarchs that own much of the residential real estate of the area are the common stereotypes to be found patronising the square’s cafés, delicatessens and boutiques.
Luck World, the fortuitously named spa on Alkelai Street, sees itself as an intrinsic part of this leisure-focused square. As stated in their mission statement, they feel one with their neighbours who revel under the Israeli sun in Basel Square and enjoy the unique leisure culture of the ‘big-small’ city.
Within an overall ‘spa’ atmosphere, clients can receive manicures, medical and cosmetic procedures, foot massages and hair removal. Guests enjoy complementary herbal teas and a quality library of books and magazines as they await their appointment. Then, while the treatment commences, enjoy the comforts of massaging pedicure couches and a serene atmosphere accentuated by relaxing music and the lack of mobile-phone use. As always, reservations are highly recommended.