It comes as no surprise that, as one of the most visited cities in the world, London is home to a thriving hotel scene. But this autumn four brand new venues are landing in London that are sure to make an extra impact: the achingly trendy Ace Hotel in Shoreditch, Fitzrovia’s newly revamped EDITION Hotel, the luxurious Shangri-La at The Shard, and the elegantly British Rosewood London in High Holborn. With a helping hand from leading international hoteliers and top names in contemporary gastronomy, these best new London hotels are certain to shift the city’s hospitality landscape. 

Ace Hotel Shoreditch

Ace Hotel Shoreditch | Autumn 2013 | Best New London Hotels

Rooms at the Ace Hotel are designed to feel like a friend’s apartment © Mads Perch

Making a transatlantic leap, the American-founded Ace Hotel is bringing its fashion-forward, hipster ethos to the heart of Shoreditch. Led by boutique hotelier Alex Calderwood, this first international venture fuses the neighbourhood’s reputation for artistic creativity with modern British décor; a minimalist lobby plays host to a funky photo booth, and rooms dreamt up as a friend’s apartment sport Revo radios and acoustic guitars. All-day brasserie Hoi Polloi serves contemporary British dishes until midnight, showcasing the best of chef Simon Henbery’s cooking (restaurateurs David Waddington and Pablo Flack of Bistrotheque are behind the project). Throw in an organic juice bar, monthly art exhibitions, and coffee courtesy of Square Mile Coffee Roasters, and the Ace is set for success.

Ace Hotel Shoreditch, 100 Shoreditch High Street, London E1 6JQ
+44 (0) 207 613 9800,

The London EDITION

The London EDITION | Autumn 2013 | Best New London Hotels

The stylish lobby at the London EDITION © Nicolas Koenig

A triumphant alliance between New York hotelier Ian Schrager and the Marriott Group, the swanky new EDITION occupies the 19th-century site of London’s old Berners Hotel. The London EDITION’s opulently outfitted lobby features a mélange of traditional and modern touches, mixing dark colours, a suspended, mirrored orb, and even a pool table backed by a cocktail bar. ‘Punch of the day’ is served up in antique silver bowls in the Punch Room, a comfy corner spot reminiscent of an English gentlemen’s club, while chef-of-the-moment Jason Atherton is overseeing the hotel’s culinary offerings in the refurbished Berners Tavern. Downstairs, the members- and guest list-only Basement club caters to a late-night crowd with a low-lit dance floor and slushy cocktails on tap. All 173 rooms come decked out in Canadian walnut wood and take their inspiration from luxury yacht cabins.

The London EDITION, 10 Berners Street, London W1T 3NP
+44 (0) 207 781 0000,

Shangri-La at the Shard

Shangri-La at the Shard | Autumn 2013 | Best New London Hotels

The luxurious Shangri-La will be situated within the Shard © Shangri-La Hotel

Comprising a number of luxury outlets across the globe, the upscale Shangri-La hotel group will launch its first ever UK establishment in London late this year. Set to occupy floors 34 to 52 of Western Europe’s tallest building, Shangri-La at the Shard will offer smart, spacious rooms with floor-to-ceiling windows for those craving a view (not to mention an infinity pool overlooking the Thames). On the 35th floor, signature restaurant Ting will double up as a lounge bar, infusing locally inspired dishes with Asian flavours and serving up traditional afternoon tea under the watchful eye of gourmet chef Emil Minev. A lavish, on-site Himalayan spa will pay homage to the brand’s Eastern origins, but the Shangri-La’s crowning jewel should be the 52nd floor Gong Bar, where those coming to sip on cocktails can also overlook all of London.

Pre-opening Office: 40 Bermondsey Street, London SE1 3UD
+44 (0) 203 102 3704,

Rosewood London

New London Hotels | The Rosewood London

The elegantly outfitted Executive Room at the Rosewood London © Rosewood London

Part of a new series of international launches by the Rosewood Hotel Group, Rosewood London is set to open its doors in October 2013, bringing a fresh face to its setting in a Grade II-listed Edwardian home. Boasting a 20th-century carriageway entrance and courtyard as well as original mahogany and marble features, the plush hotel has been revamped by New York-based designer Tony Chi and Associates. Its new style is evocative of a modern London home with a nod towards traditional British manor houses; the grand Pavonazzo marble staircase dates back to 1914. Swiss-born chef Bjorn van der Horst has been appointed head of food and beverage, and interior design expert Martin Brudnizki, renowned for his collaborations with hit London restaurants Scott’s and Le Caprice, is behind the British-themed brasserie at Holborn Dining Room. 242 bright, stylish guestrooms with attached bathrooms done up in Italian marble will be on offer, as well as a series of sumptuous suites.

Pre-opening Office: 252 High Holborn, London WC1V 7EN
+44 (0) 207 781 8888,

Words by Isabella Noble

Feature image © The London EDITION

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