The Keruen Centre attracts a sophisticated, moneyed crowd drawn by the European brands and chic eateries found on-site. Keruen caters to all age groups and besides the more mass-market brands there’s a high-end designer avenue on the second floor with big names such as Dunhill, Bogner, Mont Blanc, Tiffany & Co. and Hugo Boss on offer as well as cool Kazakhstani designer Aida KaumeNOVA. Gorgeous homewares can be had at Frette, B&B Italia and Etro Home, with Italian fashion designers represented at Sadu Concept Store and S&P Couture, which sells Iceberg Jeans, Tods and Cesare Pacciotti shoes and Moschino womanswear respectively. Such fabulous shopping requires an equally fabulous pit-stop, so pop in for lunch or a drink at Sadu or Kyoto Bar. For a more low-key bite, head to the top-floor food court, which offers plenty of choice and popular chain eateries including Assorti. Furs & Furs stocks Blackglama minks by Greek designer Avanti at its tiny shop on the second floor and there are various hat shops stocking all manner of furry titfers. Several souvenir stands are dotted throughout the centre as well as a branch of Empire, which flogs eye-wateringly expensive objects, often with a mystical Kazakh theme and an abundance of gold-plating. There’s also top-notch carpet shop Omar Kayyim, where the exquisite workmanship understandably comes at a price. The seven-screen, in-house IMAX cinema gives one all the more reason to visit.