The Star Gallery was founded by Chinese collector Fang Fang and focuses on the work of ‘post-70s’ Chinese contemporary artists. It has become a mover and shaker in the Beijing gallery world and is known for its marketing and promotion of its artists. The Star Gallery has played an important role in bringing younger Chinese artists to the attention of the general public. The work of the ‘post-70s’ generation is radically different from the Cultural Revolution symbolism indicative of the older artists from the ’85 generation that has come to represent Chinese contemporary art in the West. Instead it is full of 21st century cultural tropes such as Japanese anime and iPods.