Sportmarche is among the biggest shops in Chamonix: think Marks & Spencer for the snow and you’ll get some idea of the scale of this place. It’s not necessarily size, but what you do with it that counts, but here you’ll find the best of both. If you can’t find what you want for the slopes here you won’t find it anywhere.

Competitive prices, too – beginners can get kitted out with skis, boots and poles for just €40 for a week. Brands available include Rossignol, Dynastar and Atomic, while all skis and boards are changed every two seasons! Buy directly from the website and benefit from a 10 per cent discount.