This innovative flagship from the new Address Hotels+Resorts caters to the modern 24/7 traveller offering 24-hour checkout, a 24-hour fitness centre and 24-hour restaurant dining. Located in the heart of Downtown Burj Dubai, The Address is next to the shopping opportunities of both the Souk Al Bahar and the new Dubai Mall, packed full of almost 1,200 shops. Inside the rooms are minimalist modern, with textured wood, glass and marble, kitted out with all the latest features like iPod docks and free WiFi. There is a cool kids club, and the exclusive spa features E’Spa treatments. The outdoor terrace is one of the best in town, with its five modernist tiered swimming pools, fountains, chill out zones in tented cabanas and wicker rocking lounges, with majestic views of Burj Dubai, the lyrical silver spiral that is the world’s tallest building. Don’t miss Neos (see Drink), the highest cocktail lounge in Dubai and seriously sophisticated, with its glittering black and chrome interior and hostesses in floor-length silver satin.