I Love Cup Cake channels its passion into a range of delectable cupcakes, all offered at its stand-alone store in Parkhurst’s Cobbles Centre. Decked out in bright pink, the store itself is a great place to debate about which of the 18 different varieties to try first. Those with a sweet tooth are bound to be satisfied with something and if that fails then just pop next door to, Chocodore for some chocolate. I Love Cupcake even operates a takeaway service for those ordering batches for parties and events or those whose cup cake addiction now prevents them from leaving home. Just try not to salivate over them before your guests have had a look in.