Hg2 : The Hedonist

A Hedonist’s guide to…

London

Matches
Kitted out with envy-worthy furniture, it's not just the designer clothes at Matches that are aesthetically pleasing.
Rigby & Peller
Warming regal rears since 1960, Rigby & Peller create bespoke, specially fitted items of underwear.
Walton Street
Just a short stroll from South Kensington tube, Walton Street is where the party's at for Chelsea's sharpest shoppers.
South Molton Street
Fashion thrills and spills are to be had at South Molton Street, where high-end treasures are very much the order of the day.
Neal Street
A mixed shopping bag, Neal Street will have you pounding the plastic before you can say 'bank statement'.
Mount Street
Label lovers and designer fiends welcome home; Mount Street will have you parting with your hard-earned cash before you've walked from one end to the other.
Monmouth Street
With independent fashion boutiques jostling for space alongside artsy vintage gems, Monmouth Street is the perfect place for fashionistas to pound the pavement.
Ledbury Road
Just a short jaunt from Westbourne Grove tube, Ledbury Road has an eclectic mix of fashion stores for those wanting to look the business.
Le Labo
Make your very own perfumes in house and even personalise your bottles with your name on them.
Floral Street
When finished with the famous Covent Garden piazza, head to the more subdued cobblestone pedestrian side streets stemming from the Seven Dials roundabout. Take a wander down Floral Street.
Earlham Street
The enormous flower fruit and vegetable market of My Fair Lady days is long gone, but Covent Garden still has a quirky character and vibrant atmosphere. Be sure to check out Earlham Street.
Bruton Street
If it's not hip, it won't be here; Bruton Street is for high-fliers and ladies-what-lunch-and-splurge-on-their-husbands'-credit-cards.
Brompton Cross
A shopping mecca that lies between Chelsea, South Kensington and the Brompton Road.
Bond Street
Bond Street has every designer label any shopaholic could ever want to splurge on.
The Playboy Club London Opens
After so many years of being banished to the wilderness the Playboy Club London has opened its doors in Mayfair, playing host to hedgies, plutocrats and bunnnies

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