High Road House
The idea behind HRH (aka Soho House Chiswick) is don’t try and get home from this leafy West London suburb after a big night – there’s plenty of places to stay in London’s outskirts, like this one. Opened in 2007 by Soho House’s creator Nick Jones, the HRH crowd is slightly older but just as media-savvy – people who’ve been there, designed the T-shirt and moved out to suburbia; non-members can gain instant access by staying in one of the 14 small but reasonably priced guest rooms. Design guru Ilse Crawford’s judicious use of fresh colours and eclectic furniture has resulted in rooms both restful and characterful. Bathrooms have decent-sized showers (no baths) and a generous sprinkling of Cowshed products. Downstairs, the thirtysomething hipsters party like it’s 1999 on Friday and Saturday nights after dumping the kids with nanny; Sundays begin with a bleary-eyed brunch accompanied by their little darlings. The location – a short stroll from Kew Gardens and a 20-minute drive to Heathrow – makes it a good West London base if the centre of town has little appeal.