The idea of Mayfair prestige parachuting into Shoreditch might have had staunch East Enders shaking their heads in disapproval when all they wanted was a simple place to eat in London. But when chef director Mark Hix of Caprice Holdings (The Ivy and co.) opened up Rivington Grill, the local YBA community couldn’t resist the gravitational pull. Was it the nostalgic kitchen-table menu (chops with bubble and squeak, steak and chips, plus all sorts on toast – Welsh rarebit, potted shrimps, eggs Benedict)? Was it the sympathetic clean-up job on a converted warehouse – whitewashed walls, stripped wooded floors, white linens? Perhaps the presence of ‘team colours’ on the wall (in the form of artists Tim Noble and Sue Webster’s neon, reading ‘Fucking Beautiful’ backwards)? Perhaps the deli, selling gourmet delights appetizing enough to remind that artistic temperament to stock the larder? Or perhaps the lengthy bar, a re-fuelling station for so many of them. Or indeed its lack of competition. It’s certainly not its tasty breakfasts (boiled duck eggs with soldiers, porridge, posh fry-ups). Mornings are not hip in Shoreditch.