Initially founded to provide sturdy outerwear for WW1 soldiers, Burberry is a quintessentially British brand. Although the brand has had its ups and downs (we all remember the Burberry checked cap), it has now firmly re-established itself and the iconic trench coat dominates the catwalk year after year. Once synonymous with the passionate adventurers, aviators, cartographers and mountain climbers who wore their coats while pushing the boundaries of human experience, Burberry stays true to its British traditions; it manages to stay current, chic and forever a favourite with London’s fashion pack. They have a new in-house restaurant, called Thomas’ and have expanded their Regent St flagship to include gifting and beauty.