Hg2 : The Hedonist

Rough Trade East

Rough Trade’s 5,000-square-foot flagship store in London’s hip Shoreditch neighbourhood has become a mecca for those seeking the ultimate music buying experience. As well as a peerless selection of vinyls and CDs, Rough Trade has a huge book section, a cafe serving Monmouth coffee, a live stage and even a photo booth for a memoir of this incredible London shopping experience.

Rough Trade are exceptionally proud of their Notting Hill roots, and music label Rough Trade Records; both the label and the London store have been big success stories, and frequented by/involved with many huge names of punk and indie music (Rough Trade Records launched The Smiths to international fame). To especially love is its chilled-out and oh-so-happening ambience.

Dray Walk, Old Truman Brewery, 91 Brick Lane,
E1 6QL
+44 20 7392 7788
Opening Times
daily, 8am (10am Sat, 11am Sun)-9pm (8pm Fri/Sat, 7pm Sun)
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