Hg2 : The Hedonist

A Hedonist’s guide to…

London

Burberry
Fronted by caterpillar-eye-browed Cara Delevigne, Burberry had been leading the Brit fashion pack for some years now. Regent St is their hometown flagship.
Nicholas Kirkwood
Just the place if you're searching for some seriously stylish women's footwear...
Redchurch Street
Redchurch Street sums up the East End's couldn't-care-less vibe perfectly with too-cool-for-school boutiques selling everything from vintage to second-hand.
Stella McCartney
Alexander McQueen
Bringing drama and extravagance to every catwalk show he ever did, Alexander McQueen was a British fashion icon - his London flagship store is worth a visit
Dover Street Market
Trunk
Having shed its last incarnation - a shop called Elephant Feet, selling shoes for those with extremely large feet (we kid not) - 8 Chiltern Street in Marylebone has now become trendy Trunk Clothiers.
Ormonde Jayne
A highly decadent shopping experience is to be had at Ormonde Jayne, with all the fragrances created personally by founder, Linda Pilkington.
Katrina Phillips
Katrina Phillips helps you source the most ideal ornaments and furniture for your unique living environment, and displays a huge selection of such beautiful paraphernalia in her Notting Hill store.
LN-CC
An online store with a Dalston (by appointment only) showroom, the Late Night Chameleon Club might just be the future of retail.
Vivienne Westwood
Dame Vivian Westwood has always been on the cusp of subversive. With her rebellious, punk inspired pieces, Westwood’s designs just ooze cool.
Matthew Williamson
Inspired by the exotic and international, Matthew Williamson's designs have global appeal, with their bold colours, lavish patterning and luxe materials.
Brown’s
In spite of its small beginnings, Brown's is now the fashion go-to for the city's elite, stocking well-known designers from all over, and unleashing new creative talent on London.
Matches
Kitted out with envy-worthy furniture, it's not just the designer clothes at Matches that are aesthetically pleasing.
Mount Street
Label lovers and designer fiends welcome home; Mount Street will have you parting with your hard-earned cash before you've walked from one end to the other.
Monmouth Street
With independent fashion boutiques jostling for space alongside artsy vintage gems, Monmouth Street is the perfect place for fashionistas to pound the pavement.
Bruton Street
If it's not hip, it won't be here; Bruton Street is for high-fliers and ladies-what-lunch-and-splurge-on-their-husbands'-credit-cards.

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