Hg2 : The Hedonist

A Hedonist’s guide to…

London

Jermyn Street
Jermyn Street is the ultimate shopping destination for well-groomed gents with tailors and barbers flanking both sides.
Liberty
Harvey Nichols
Where would London's designer-clad ladies be without Harvey Nichols? Probably at home, their credit cards not completely maxed out on designer threads.
@work
In true East end alternative fashion, this small jewellery boutique in Brick Lane stocks some of the most unique up-and-coming designers around.
Danaqa
Fashionable AND ethical. What more could you ask for?
Portobello Road Market
If you can stand the crowds, Portobello Market is arguably the finest shopping market in London.one of the more fun markets in London...
Kingly Court
This serene courtyard filled with cafes and one-off boutiques makes an ideal destination for independent shopping in London.
Daylesford Farmshop & Cafe
Certainly one shopping trip to avoid when hungry as this high-end food shop sells such fresh delight-filled produce, even those liquid dieters will find it hard to resist.
Harrods
The OXO Tower
Independent designers - in everything from fashion through to ceramics - congregate at South Bank's famed Oxo Tower to make and sell their wares.
Old Spitalfields Market
Just five minutes from Liverpool Street tube, Old Spitalfields Market is a breath of artsy air in the suited and booted white-collar district.
Borough Market
Borough Market is a foodie heaven crammed with stalls selling fresh produce both sourced locally and from around the world.
La Fromagerie
If only cheese was guilt-free eating the La Fromagerie would be packed to the rafters, as this is a cheese addict's heaven.
Hamleys
Kirk Originals
Elegant eyewear company Kirk Originals has its flagship on London's Conduit Street, and the store is stunning.
Gray’s Antique Market
Bargain-hunters rejoice! Gray's Antique Market is home to a treasure trove of eclectic wonders with plenty of tat to sift through in the hope of unearthing something priceless.
Kokon To Zai
Broadway Market
Beyond Retro
Savile Row
Katrina Phillips
Katrina Phillips helps you source the most ideal ornaments and furniture for your unique living environment, and displays a huge selection of such beautiful paraphernalia in her Notting Hill store.
LN-CC
An online store with a Dalston (by appointment only) showroom, the Late Night Chameleon Club might just be the future of retail.
Rough Trade East
With its warehouse-style building with exposed metal and graffiti covered in gig posters, London music shop Rough Trade is an obvious hang-out for trendy East End musicians.
Luna & Curious
A must-visit destination for those who seek beautiful and original mementos. The antidote to tat.
Aida
The young and fun ones flock to Aida to hang out (and be seen hanging out).
We Admire
Describing itself as ‘painfully independent’, We Admire sells unique print T-shirts, on anything iconic.
James Smith and Sons
This quaint umbrella shop hasn't changed a bit over the centuries - expect something wonderfully different to all other Oxford Street fare.
The Great Frog
The macabre but oh-so-popular skulls and bones of The Great Frog are selling well on both sides of the Atlantic.
Mor Jewellery
Using recycled/natural materials, two artists have created a stunning and quirky range of unique pieces, on show in their cute Ganton Street shop.
Cabbages & Frocks Market
A global conglomeration of flavours amongst vehemently British antiques and homeware stalls, making for an exciting spree.
WilliamVintage
Devotees of this exclusive, haute couture vintage shop include the likes of Lana Del Rey, Rihanna and Eva Green.
Notting Hill
The shabby, cool Portobello Road and the immaculate Westbourne Grove side-by-side, Notting Hill is a London shopping mecca for the thrifty and chic.
Drink, Shop & Do
Drink, Shop & Do offers a unique day, or night, out by rolling a cafe, bar, shop, club, and events into one vintage designed venue.
The Cloth Shop
Indian cotton, Swedish linen and Scottish cashmere, the Cloth Shop has it all.
Ledbury Road
Just a short jaunt from Westbourne Grove tube, Ledbury Road has an eclectic mix of fashion stores for those wanting to look the business.
Le Labo
Make your very own perfumes in house and even personalise your bottles with your name on them.
Brick Lane Market
Even if you're not from around these parts you'll have heard of Brick Lane - famous for two things: curries and its market.

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