Hg2 : The Hedonist

A Hedonist’s guide to…

London

Burberry
Fronted by caterpillar-eye-browed Cara Delevigne, Burberry had been leading the Brit fashion pack for some years now. Regent St is their hometown flagship.
Nicholas Kirkwood
Just the place if you're searching for some seriously stylish women's footwear...
Stella McCartney
Kokon To Zai
Alexander McQueen
Bringing drama and extravagance to every catwalk show he ever did, Alexander McQueen was a British fashion icon - his London flagship store is worth a visit
Topshop
Trunk
Having shed its last incarnation - a shop called Elephant Feet, selling shoes for those with extremely large feet (we kid not) - 8 Chiltern Street in Marylebone has now become trendy Trunk Clothiers.
We Admire
Describing itself as ‘painfully independent’, We Admire sells unique print T-shirts, on anything iconic.
Ted Baker
Tucked away behind the famous piazza, Ted Baker's Covent Garden store is colourful, slightly quirky and not too expensive.
Lomography Gallery Store
The future's analogue at the oh-so-cool Lomography UK, who run training workshops and London walkabouts for you to test-drive their film cameras.
Vivienne Westwood
Dame Vivian Westwood has always been on the cusp of subversive. With her rebellious, punk inspired pieces, Westwood’s designs just ooze cool.
Wolf & Badger
Progressive and unique, Wolf & Badger supports up-an-coming young British designers, proud of their national heritage but with an eye on the future, too.
Matthew Williamson
Inspired by the exotic and international, Matthew Williamson's designs have global appeal, with their bold colours, lavish patterning and luxe materials.
Brown’s
In spite of its small beginnings, Brown's is now the fashion go-to for the city's elite, stocking well-known designers from all over, and unleashing new creative talent on London.
Matches
Kitted out with envy-worthy furniture, it's not just the designer clothes at Matches that are aesthetically pleasing.
Mount Street
Label lovers and designer fiends welcome home; Mount Street will have you parting with your hard-earned cash before you've walked from one end to the other.
East London
If you've picked up the vintage bug, or have a streak of individuality about you, then let yourself run wild around the shops in East London and you shall not be disappointed.
Bruton Street
If it's not hip, it won't be here; Bruton Street is for high-fliers and ladies-what-lunch-and-splurge-on-their-husbands'-credit-cards.

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