Hg2 : The Hedonist

A Hedonist’s guide to…

London

Alexander McQueen
Bringing drama and extravagance to every catwalk show he ever did, Alexander McQueen was a British fashion icon - his London flagship store is worth a visit
Barbour
The uniform of horsey royals, Barbour, comes to London to tempt the 'Chelsea Farmers' and festival goers through its doors.
Bond Street
Bond Street has every designer label any shopaholic could ever want to splurge on.
Brompton Cross
A shopping mecca that lies between Chelsea, South Kensington and the Brompton Road.
Brown’s
In spite of its small beginnings, Brown's is now the fashion go-to for the city's elite, stocking well-known designers from all over, and unleashing new creative talent on London.
Bruton Street
If it's not hip, it won't be here; Bruton Street is for high-fliers and ladies-what-lunch-and-splurge-on-their-husbands'-credit-cards.
Burberry
Fronted by caterpillar-eye-browed Cara Delevigne, Burberry had been leading the Brit fashion pack for some years now. Regent St is their hometown flagship.
East London
If you've picked up the vintage bug, or have a streak of individuality about you, then let yourself run wild around the shops in East London and you shall not be disappointed.
Floral Street
When finished with the famous Covent Garden piazza, head to the more subdued cobblestone pedestrian side streets stemming from the Seven Dials roundabout. Take a wander down Floral Street.
Kokon To Zai
Le Labo
Make your very own perfumes in house and even personalise your bottles with your name on them.
Ledbury Road
Just a short jaunt from Westbourne Grove tube, Ledbury Road has an eclectic mix of fashion stores for those wanting to look the business.
Lomography Gallery Store
The future's analogue at the oh-so-cool Lomography UK, who run training workshops and London walkabouts for you to test-drive their film cameras.
Mackintosh
Mackintosh is a household name, and has been for over a century. The flagship store brings to mind that bygone era with traditional design and very British decor.
Matches
Kitted out with envy-worthy furniture, it's not just the designer clothes at Matches that are aesthetically pleasing.
Matthew Williamson
Inspired by the exotic and international, Matthew Williamson's designs have global appeal, with their bold colours, lavish patterning and luxe materials.
Mount Street
Label lovers and designer fiends welcome home; Mount Street will have you parting with your hard-earned cash before you've walked from one end to the other.
Nicholas Kirkwood
Just the place if you're searching for some seriously stylish women's footwear...
ON Motcomb
ON Motcomb, found on Motcomb Street in Knightsbridge, is a haven for London’s modern day Cinderella in search of her perfect ball gown.
Rigby & Peller
Warming regal rears since 1960, Rigby & Peller create bespoke, specially fitted items of underwear.
Savile Row
Sloane Street
We've all heard them called Sloane Rangers - now see the pashmina-wearing lovelies in their natural habitat - pounding both the pavement and the plastic down Sloane Street.
South Molton Street
Fashion thrills and spills are to be had at South Molton Street, where high-end treasures are very much the order of the day.
Stella McCartney
Ted Baker
Tucked away behind the famous piazza, Ted Baker's Covent Garden store is colourful, slightly quirky and not too expensive.
The OXO Tower
Independent designers - in everything from fashion through to ceramics - congregate at South Bank's famed Oxo Tower to make and sell their wares.
Topshop
Trunk
Having shed its last incarnation - a shop called Elephant Feet, selling shoes for those with extremely large feet (we kid not) - 8 Chiltern Street in Marylebone has now become trendy Trunk Clothiers.
Vivienne Westwood
Dame Vivian Westwood has always been on the cusp of subversive. With her rebellious, punk inspired pieces, Westwood’s designs just ooze cool.
Walton Street
Just a short stroll from South Kensington tube, Walton Street is where the party's at for Chelsea's sharpest shoppers.
We Admire
Describing itself as ‘painfully independent’, We Admire sells unique print T-shirts, on anything iconic.
Wolf & Badger
Progressive and unique, Wolf & Badger supports up-an-coming young British designers, proud of their national heritage but with an eye on the future, too.

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