A 220m² concept store on two floors in the heart of Medina, 33 rue Majorelle is one of a new breed of shops in Marrakech selling contemporary Moroccan fashion and homeware.  Conceived by designer Monique Bresson founder of Ziadina International, the store features a radiant selection of authentic Moroccan goods – from glasses and furniture to designer clothing and beauty products. 

The store prides itself on the fact that genuine Moroccan designers craft the majority of its goods, with more than sixty designer brands altogether – so you might expect a spree here to hit your pocket hard pretty quickly.  Whilst a hand-embroidered fur coat from Isabel Topolina will set you back £2,000, you can bag some tea glasses from Moroccan brand LUP31 for a pound.  

The store even contains an art gallery dubbed ‘le Salon’, featuring vintage furniture and rotating art work and its snack and juice bar – Kaowa – sells “healthy, fresh and ready” produce, giving customers ample opportunity to have a break and escape the pervasive midday sun.