Just along the well-traversed Riad Zitoun Jdid and located right next door to the Riad Celia (to which it is connected), Jamade is an elegant surprise in a street full of more mediocre knick-knack shops usually found in Marrakech. An immediately attractive space, it sells gorgeous little accessories such as purses, slippers, jewellery, plates, handbags, candles, photographs and cookbooks. Everything at Jamade is crafted by local artisans and has a trendy slant.