Hg2 : The Hedonist

Alessandra Gold Concept Store

A concept store so cutting edge it should come with a safety warning. Brazilian designer, Alessandra Gold’s eponymous emporium is not only a showcase for her own increasingly celeb-endorsed footwear but is a diverse and expanding showroom for new creativity she spots on her world wide trips as well as closer to home. Nurturing up and coming small brands allows them early opportunities to collaborate and evolve which can be seen in some of the more experimental clothes for sale. Models wearing what’s for sale can be seen floating between takes around the in-store photography studio – and what better way to tweet your new progressive look than professional shots?

Not all about clothing, the store is quickly becoming known for the avant garde art, so make sure you leave a suitable amount of time, and any preconceived ideas at the door, to truly lose yourself in this other dimension. 

3326 North Miami Av (NW 34th St),
+1 786 518 3357
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