Hg2 : The Hedonist

Frida Café

Frida Kahlo would be a fitting role model for Frida if indeed this most liberal of bars in Milan were named after her. Notorious for being the first bar in Milan to sell absinthe (without limits) and for attracting lesbians for no other reason than its liberal outlook, Frida (for ‘freedom’, apparently) captures the essence of Isola’s alternative ideology. And it does it genuinely – probably because it doesn’t hide behind a glossy Milan-style veneer.

Its fun 1970s psychedelia is not original but has been steadily put through its paces and ‘aged’ since opening in 2001. White-collar workers enjoy its daily-changing ethnic/Italian lunches, and all sorts assail it by night – pre-Pergola revellers (see Party), students, lefties, and regular folk who just want to cut loose.

Music is anything from the Top Cat theme tune to ‘Cool for Cats,’ just no lounge music, because Frida says it is no fun – that is, according to the owners, a trio of ex-customers who liked the place so much they bought it.

Via Pollaiuolo, 3,
+39 02 680 260
Opening Times
12.30pm-4pm, 6pm-2am. Closed lunchtimes Sat, Sun.
Explore this venue in our app

Sign up for our newsletter

We'd love to keep you up-to-date with what's really going on around the world, from the hottest new restaurants and mind-blowingly beautiful hotels, to thumping underground clubs and world-class art galleries. Sign up to learn more - we promise you it'll be worth it...


Follow Us