Hg2 : The Hedonist


NonostanteMarras is the concept store of Antonio Marras and all that that implies. Namely, on-trend, high fashion, utterly-covetable pieces offered up in a chic location. At NonostanteMarras you’ll find rough and tumble velvet sofas, books on every surface, and artfully scuffed and fraying edges. Here, the walls are untreated or peeling, the clothes are on metal racks, and nothing matches. Yet, everything works. The space offers a fantastic backdrop to Marras’ clothes, operating as much a gathering place as a showroom, boutique, and bookshop.

Marras is a designer that understands the drama of fashion, and NonostanteMarras taps into this with aplomb. In amongst the old pictures and odd curios, eye-catching pieces of fashion dangle from ceilings or wait, tucked behind chunky pieces of furniture.

Found just outside the fashion district in Milan, NonostanteMarras has the feeling of a sartorial retreat, enhanced by its quiet courtyard location, the abundance of greenery, and the high, industrial-esque ceilings. Part of the charm is the harmony found in the disorder here, meaning that, while you might go there for a dress, you could just as easily come out with a coffee table book or scarf.

Via Cola di Rienzo 8,
Zona Solari,
+39 02 8907 5002
Opening Times
daily, 10am (12pm Sun)-7pm.
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