Hg2 : The Hedonist


When popular cocktail joint Milk + Honey moved uptown, a massive drinks void may have opened up in the Lower East Side were it not for Sam Ross and Michael McIlroy. Bartenders at Milk + Honey, they opened Attaboy in the same space – but this time as owners. They loosened some of the stiffer conventions of the previous bar, and kept the creative menuless approach to drinks. The result? Impressive, to say the least.

Attaboy has made it onto the World’s Best Bars List several years in a row, and shows no sign of dropping off any time soon. It’s a slim space, with a bar that gently curves, allowing for plenty of room (or at least more chances) to try and catch the bartenders’ eyes. They’re the most important people in the room, after all. There aren’t any menus to peruse. Just information to pass on. You let the bartender know what kind of drink you’re in the mood for, or what spirits you like, and a exquisitely crafted drink will be on its way to you.

You don’t make reservations at Attaboy, you just come hoping there’s space. You see, while the bar may look unassuming, with its simple whitewashed brick walls and small square footage, it’s aesthetic simplicity belies serious craft. Drinks this good just aren’t the norm. There’s a reason (or five) that it’s not just one of the best bars in New York, but in the world.

134 Eldridge Street,
Lower East Side,
NY 10002
Opening Times
daily, 6pm-4am.
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