It’s easy to find 11 Howard. It’s found, after all, at 11 Howard Street in SoHo. (There’s a tiny hint in the name). But if that wasn’t enough, there’s a giant swirling blue mural painted on the side of the building; use it like a beacon. But don’t expect to find a decor inside the hotel that matches the madcap intensity of the mural, although there is plenty more art to be found. Here, it’s scandi-fabulous furnishings and flair all the way.
The 221 rooms are serene and undeniably stylish, with a muted colour palette of wheatish creams, moleskin greys, pinks, and softly royal blues. The furnishings are Danish-inspired, some of which are bespoke, designed for the hotel by Signe Bindslev Henriksen & Peter Bundgaard Rützou of Space Copenhagen using natural materials. Here and there the pale oak floors are warmed by natural bamboo rugs, beds are strewn with Society throws, and custom ceramic sculptures by Katie Yang line the walls. Take a peek inside the bathroom, meanwhile, and you’ll find Grown Alchemist products and, like the rest of the rooms, burnished metal accents.
This aesthetic continues throughout 11 Howard, particularly in The Library where tea and cocktails are served (keep an eye out for photos by Hiroshi Sugimoto on the walls). There’s also a French restaurant, Le Coucou – a collaboration between restaurateur Stephen Starr and chef Daniel Rose – and the blond, 11 Howard’s velvet-bedecked lounge.
You see, 11 Howard’s taken a lot of care when crafting its social spaces. Just look to the Alexander Calder mobile hanging in the lobby, or Dan Attoe’s mixed media piece above the grand staircase. It’s all part of 11 Howard’s philosophy of conscious hospitality. The idea is that the service and experience guests find by staying here will be thoughtful and considered, unobtrusive yet inventive. And, as an added bonus, when you book directly with them, a portion of the money will go to charity. So it’s socially conscious, to boot.