The Whitby is the Firmdale Group’s second hotel in New York, the 10th worldwide. And while the calibre of the hotels was never in doubt, it seems they’ve perfected the formula with The Whitby. The interior decor has once again been masterminded by Kip Kemp, meaning fabulous contemporary art, bold colours and bright patterns throughout.

Take The Whitby Bar & Restaurant, for example. Kemp’s made use of the space, filling it artfully and liberally. There are lemon and cherry red leather stools in front of the 30-foot pewter bar. Wicker baskets and woven lamp shades dangle from the ceiling. And the walls, themselves patterned, are bedecked with gallery-worthy works. It’s a riot of colour and pattern and texture.

The same is true of the guestrooms and suites. There are 86 of them, spread across The Whitby’s 16 floors, many of which offer great views of surrounding Midtown Manhattan, some from their own private terraces. The first tier of rooms is rightly called Superior; here featuring a king-sized bed with a marble and granite bathroom. And the now familiar fantastic use of colour, with shades of warm granite offset by hot tangerine, mustard and teal. But the furnishings and decor change from room to room. There might be a rustic candy-striped sofa in one room, a dressmaker’s mannequin in another.

Elsewhere at The Whitby, guests will find a 24-hour gym, appropriate for the city that never sleeps. And a state-of-the-art movie theatre (decked out in royal blue and orange) where movies are screened as part of the Sunday Film Club, which is open to the public as well as guests of the hotel.