Hg2 : The Hedonist

Maryam Nassir Zadeh

The Maryam Nassir Zadeh store in Lower Manhattan is spare. White walls. Simple concrete floor. Exposed pipes. Big load-bearing beams. But strategically placed within the minimalism; the clothes and accessories that have made Maryam Nassir Zadeh a household name for the city’s stylish. The colours at MNZ sing out. A buttery tan leather handbag here. A royal blue sandal there. A leafy green plant loafing out of the corner. It seems effortless, and it may be – at least for the store’s eponymous designer and creator, after all, this is her style made manifest.

The store carries designs from labels like Alex Carro, Hache, Zucca, and Priscavera, among many others, including Maryam Nassir Zadeh herself. There’s also a curated collection of vintage finds, jewellery and beauty products, from face oil to perfume, on offer. And what you don’t find in-store, you may well find on the online store instead. It’s similarly well-curated and thoughtful.

While some of the city’s well-dressed come to Maryam Nassir Zadeh with an item in mind, one they’ll search through the fantastically-appointed racks to find. Others just come for a chance to be inspired by the fashions on display, to walk out with a little MNZ style, whether that’s found in a pair of denim overalls from Chimala or Martiniano glove shoes.

123 Norfolk Street,
Lower Manhattan,
NY 10002
+1 212 673 6405
Opening Times
daily, 11am-7pm.
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