Hg2 : The Hedonist


The downtown outpost of the legendary department store, featuring younger lines and more progressive designers, plus a diving selection of shoes. Prada – A stupefying space designed by Rem Koolhas – including a sloping floor and futuristic display areas – where Miuccia Prada’s iconic duds get the star treatment. The Scholastic Store – A wildly popular educational haven where little ones go crazy for their toys, not to mention the latest adventures of their favorite literary characters.


Alexis Bittar – Whimsical jewelry from a Brooklyn-born artist known for Lucite marvels, funky costume pieces, and sweet semiprecious baubles.

Kate Spade – Dainty, delicious handbags, shoes, housewares, and accessories for the gal who longs for a simpler time.

Nanette Lepore – Eclectic throwback looks for the discerning, ladylike shopper, set in a pink-and-white birdcage-themed spot with a killer staircase.


Anna Sui – Irresistible 1960s-style parlor where Sui’s vampy bohemian creations are on grand display.

Cloak – A clubby throwback showroom displaying slim suits and dark, Eastern European model gear that brings out the vampire in any guy.

Diesel Denim – A gallery of limited edition jeans, presented like precious works of art, from one of the most trusted names in denim.

Jack Spade – Timeless totes, briefcases, and accessories presented in a cool, otherworldly atmosphere.

Jill Stuart -The celebrated designer presents seasonal celebrations of guiltless girly style, complete with plenty of frills and trendsetting touches.

La Perla – Outrageously sexy undies at eye-popping prices, from hose and garters to bustiers and beyond.

Montblanc – An intimate setting in which to peruse some of the finest writing implements in the world.

Moss – Marvelously conceived space where modern high-end furnishings are on brilliant display.

Nicole Miller – Approachable glamour is Miller’s M.O., be it her slinky eveningwear or cool-gal separates.


G-Star Raw – Super durable denim and highly styled hipster gear spread out over two floors on the Nolita/Soho precipice.

Triple Five Soul – Well-made, boundary-pushing gear that runs the gamut from “urban skateboarder” to “hip-hop star” to “computer genius.”


Agent Provocateur – Chic outlet for kitten-with-a-whip lingerie, satin-tie corsets, throwback pantyhose, and transformative bustiers, as well as perfumes and high-end naughty things.

A.P.C. – Luxury French denim and tees that fit like a dream; perfect for scoring a few pieces that will go with everything.

Marni -“Boho chic” never looked better than on the racks at this dreamlike boutique, with its smock-like dresses and modish Italian accessories.

UGG Australia – More than just the uber-comfy lined boots that have taken the world by storm; plenty of sandals, accessories, and outerwear, too.


Apple Store – Offering the latest Mac products, services, and tutorials; perennially packed yet so sleek that you won’t mind much.

Calvin Klein Underwear – The master of unmentionables shows off form-fitting skivvies around the corner from the infamous billboard that made them famous.

FACE Stockholm – Swedish makeup mavens bring bold colors and long-lasting essentials to a bustling Soho corner.

Intermix – The one-stop shop for the trendiest, most form-fitting offerings of the moment, from designers both up-and-coming and tried-and-true.


Burberry -A slick downtown store for Britain’s most notorious purveyor of plaid; pricey essentials and top-notch trenches.

J. Lindeberg Stockholm – Boundary-pushing rock-star gear for everyday living, plus a special golf line for looking loose on the links.

John Varvatos – A well-manned storefront for this pioneer of understated, classic American menswear.

MoMA Design Store – Cutting-edge furniture, design books, dreamlike gadgetry, and one-of-a-kind jewelry in an exceptionally designed space by pioneering architect Richard Gluckman.


L’Artisan Parfumeur -Distinctive scents from the celebrated French perfume purveyors, set in a girlish jewel box.

DKNY – Donna Karan’s reasonably priced urbanwear that takes its cues from New York street style.

Miss Sixty – Youthful, form-hugging jeans and saucy separates make this a favorite among women with bodies of sin.


Costume National – Sleek, timeless wardrobe essentials reminding us that black is always the new black.

Desiron – A sprawling showroom for the minimalist chic of this luxury Italian home line.

Todd Oldham for La-Z-Boy -The former fashion designer and king of eclectic chic takes on everyone’s favorite recliner, to smashing results.

Broadway & Broome, Greene, Lafayette, Mercer, Prince, Spring, Thompson & Wooster Streets,
Lower East Side
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