Though lying by the Mediterranean coast and brimming with many of the city’s mega-hotels, Hayarkon Street had always lacked the nightlife and culture venues to gain the notoriety held by Dizengoff or Rotchild Boulevard. Yet a recent spur in new bars that offer more than the over-priced pint found in average tourist traps has drawn the attention of hedonistic locals throughout the city.
Tomas, the latest entry in this nascent nightlife landscape, opened its doors about a year ago to an understated welcome. Avoiding the usual buzz-heavy approach, the owning team sought to build an organic following of those seeking a night’s escape, enjoying a gratifying menu of food and wine at a location not-yet trodden to death by the Tel Aviv masses. A year later, the Tomas is no longer purely an insider’s scene, yet it maintains the cool, sophisticated allure of a cosmopolitan lounge. The soundtrack blends Jazz, Berlin-centered electronica, and Latin American beats. The crowd will usually be in their thirties, dressed for a night out and particular in their wine selections.