This Atlas hotel property is designed to serve both as boutique hotel and gallery. Art+ offers an intangible wealth of aesthetic bliss through an evolving relationship between the property and its chosen theme. The concept came about quite organically, given that the building’s owner is considered as one of the country’s leading art collectors, and is the current chairman on the board for the Tel Aviv Museum of Art. By utilising his own collection as well as contracting local artists for projects within the hotel space, Art + has become engendered as a unique tribute to contemporary Israeli art – quite the impressive aesthetic background for a hotel stay. Rooms serve as additional gallery space; there’s a daily complimentary Happy Hour and an extensive library of Sotheby’s-issued catalogues and books.