After decades in which hotel construction translated to monolithic towers blighting the urban landscape and beach front of the city, the recent move towards properties with a smaller touristic imprint is truly a blessing. Smaller hotels, often produced within existing buildings, lend proof to the common saying, that it’s ‘not the size of the boat.’ Capacity is tossed in favor of quality, while the tired list of conventional amenities give way to the focus on actual client experience. The hotel is planned to become an active a factor in providing the traveler a uniquer, enjoyable stay.

The Brown immediately evokes thoughts of New York, Paris and other global cities where the movement towards smaller design hotels have become a fixture. The property inhabits a four-story building off on one of the side streets winding away from Nachalat Binyamin. It offers proximity without leaving the traveler stuck in the inherent chaos of the city center; a permanent eye of the urban storm. The interior at the Brown fits along those lines, offering hints of a funky, laid-back atmosphere without forgoing its luxurious nature. Italian black marble bathrooms, Egyptian cotton linens, spa and a sundeck, are all trappings of Brown’s high standard, but it isn’t the type to boast. Come by for a drink at its rooftop bar, and you’ll see for yourself.