Hg2 : The Hedonist


L’atelier sprung to life as a joint venture between friends and fellow artists Anat Zamir and Ella Braitman, who sought a permanent home for their high-end fashion lines. Settling near the Jaffa Flea Market, the pair founded a joint boutique in 2007, and through careful attention to their immediate environment, have become a harmonious fixture in the lively market neighbourhood.

With Zamir specialising in leather accessories and jewellery, while Ella Braitman is known for her women’s clothing line, the two find perfect artistic and commercial partners in one another. Both designers studied at the venerated Shenkar School of Design and have drawn great praise from industry critics. Zamir’s accessories use a variety of processed leathers, all hand-crafted and, thus, one of a kind. Ella Braitman’s collections can be found both in Israel and abroad, as far as Belgium and France. Her clothing line is a graceful mix of shape and comfort, offering the right cut and design for almost any situation.

Stop by the shop for a visit and perhaps a conversation with the designers; they are usually on premises waiting to share some inspiration.

Jaffa Market, Beit Ha'eshel 18,
Ancient Jaffa
+972 3 681 2901
Opening Times
Open: 10.30am (10am Fri)-6pm (3pm Fri)
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