As a small bar favoured by resort workers, the North Wall is certainly not to everyone’s taste – but it has one of the most insidery feels of any of the Zermatt bars. While it’s not sophisticated or elegant, it does serve the cheapest beer in the region – meaning it’s a magnet for a younger crowd of ski instructors, mountain guides and climbers. Owned by a Swiss family but run by Brits, you can be assured of a boisterous atmosphere.