Leave the bars in Zermatt behind, take a left into a hamlet of old farm buildings between Furi and Zermatt and you’ll find one of the best mountain restaurants in the Alps. So good is Zum See, in fact, that none other than Sir Richard Branson has hired it out (on many occasions) for his legendary New Year’s Eve parties.

It does serve lunch, but it is best enjoyed after a day on the slopes; indeed, we defy you to find better cakes or sweet tarts anywhere in Zermatt, or indeed Switzerland. The sun terrace is its crowning glory, and when it gets chilly the staff bring out blankets to keep guests warm.