The Zermatterhoff is one of the five-star hotels in Zermatt and the most renowned – thanks in large part to its imposing position off the main square. It’s hardly surprising that the rich, famous and downright fabulous flock here in their designer finery, with a grand entrance hall, sweeping staircase and everything decked out in gorgeous, Alpine-inspired interiors.

So alluring are the accommodations here that Robbie Williams once took over the whole top floor for him and his entourage. To really make the most of it, we recommend being collected from the railway and driven here in a horse-draw sleigh.