Hg2 Content Lab – We are really good at what we do. And that’s content.

“Brimming with great ideas, incredibly efficient and supportive and, best of all, as a direct impact of our work with them, our organic search results have been phenomenal.

VANESSA COLEIRO

MARKETING DIRECTOR. CORINTHIA HOTELS

Who We Are

An international content agency based in London, we help brands and people connect. Blogs that build followings. Emails that convert. Social that starts conversations. We help you find the best way to reach your audience, and speak to them in their language.

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Whether it’s crafting targeted strategies, captivating campaigns, or pulling in our team of global editors to deliver localised content, we make all elements of brand communication work for you.

2000+

Words Created Today

2213

Projects Completed

17+

New Staff Members

Content.

From inspiring print guides to engaging emails and optimised web copy, we’re experts in creating relevant, well-researched and original content across a range of channels and media. We can write in your brand’s tone or help you define one if you’re not quite there yet.

Strategy.

How, why, where and when you publish your content is key to its success. We put together comprehensive strategies based around trends, events and brand-specific data, and get your message to the right people at the right time.

Getting it right.

True content marketing grabs attention and cuts through the noise. It doesn’t interrupt conversations, it’s what people are having conversations about. Hg2 identify what matters and how to make it resonate.

Our work.

Over the years, we’ve had the privilege of working with some of the world’s most exciting brands. Have a look and see what we’ve done for them…

Let’s talk

Virgin AtlanticHg2-webmaster2020-03-15T19:53:12+00:00

Virgin Atlantic

FEVER-TREEHg2-webmaster2020-03-15T18:41:46+00:00

FEVER-TREE

ZIPTOPIAHg2-webmaster2020-03-15T18:18:11+00:00

ZIPTOPIA

EmiratesHg2-webmaster2020-03-15T18:47:52+00:00

Emirates

ASTON MARTIN APPHg2-webmaster2020-03-15T18:52:51+00:00

ASTON MARTIN APP

BoodlesHg2-webmaster2020-03-15T18:58:52+00:00

Boodles

Articles

Read about some of the topics important to us – and to you – in our own words.

March 2021

Hg2 is Proud to Work with the World’s Best Hotels

Hg2 is Proud to Work with the World’s Best Hotels

With celebrations somewhat absent over the [...]

January 2020

How to keep your marketing emails out of junk

How to keep your marketing emails out of junk

Just getting to inboxes is a challenge in this day and age. We've put together our simple recommendations for improving deliverability and avoiding junk.

Why your brand needs to find its voice

Why your brand needs to find its voice

Many brands still underestimate the importance of tone of voice. Find out why your brand should find and take advantage of yours.

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