Hg2-content-lab Pioneers of Inspirational Content connect

We thoroughly enjoy working with Hg2.  They always deliver creative, engaging, and most importantly, on-brand content for us.  They are very efficient and always super flexible. 


Head of Digital, Dorchester Collection

Who We Are

An international content agency based in London, we help intelligent brands connect with real people.  We create articles that inspire.  Emails that convert.  Social that builds following.  We help you to reach your audience and speak to them in their language.

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Our Mission at Hg2 is to create sustainable content for the next generation of intelligent brands.

Our Mission at Hg2 is to create sustainable content for the next generation of intelligent brands.


From inspiring print guides to engaging emails and optimised web copy, we’re experts in creating relevant, well-researched and original content across a range of channels and media. We can write in your brand’s tone or help you define one if you’re not quite there yet.


How, why, where and when you publish your content is key to its success. We put together comprehensive strategies based around trends, events and brand-specific data, and get your message to the right people at the right time.



With a team of global editors, we deliver sophisticated, localised content aligned with your brand, talking to desired audiences in their own narrative.

Getting it Right.

True content marketing cuts through the noise by adding value . It doesn’t interrupt your customers’ conversations, it enriches them. Hg2 helps you identify the topics that matter.

Our Work.

Over the years, we’ve had the privilege of working with some of the world’s most exciting brands. Have a look and see what we’ve done for them…

Jumeirah Hotel Resort
Rocco Forte Hotels
  • Jumeirah Hotel Resort
  • Rocco Forte Hotels
  • Net jets logo
View our work


Read about some of the topics important to us – and to you – in our own words.

February 2022

May 2021

March 2021

January 2020

All Articles

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