Bridging the gap between brands

Brimming with great ideas, incredibly efficient and supportive and, best of all, as a direct impact of our work with them, our organic search results have been phenomenal.



Who We Are

An international content agency based in London, we help brands and people connect. Blogs that build followings. Emails that convert. Social that starts conversations. We help you find the best way to reach your audience, and speak to them in their language.

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Whether it’s crafting targeted strategies, captivating campaigns, or pulling in our team of global editors to deliver localised content, we make all elements of brand communication work for you.


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From inspiring print guides to engaging emails and optimised web copy, we’re experts in creating relevant, well-researched and original content across a range of channels and media. We can write in your brand’s tone or help you define one if you’re not quite there yet.


How, why, where and when you publish your content is key to its success. We put together comprehensive strategies based around trends, events and brand-specific data, and get your message to the right people at the right time.

Getting it right.

True content marketing grabs attention and cuts through the noise. It doesn’t interrupt conversations, it’s what people are having conversations about. Hg2 identify what matters and how to make it resonate.

Our work.

Over the years, we’ve had the privilege of working with some of the world’s most exciting brands. Have a look and see what we’ve done for them…

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Read about some of the topics important to us – and to you – in our own words.

May 2021

March 2021

January 2020

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