Welcome to Hg2 Content Lab

Understanding the DNA of Content

Inspirational Stories for Inspirational Brands

WHAT WE DO

We are really good at what we do. And that’s content. Whether it’s creating engaging content strategies, aspirational content, or pulling in our team of global editors to deliver interactive localised content, we know what good content is all about.

CONTENT

Blogs that build followings. Emails that convert. Social that starts conversations. Whatever your business’s content needs, our writers will create relevant, well-researched and inspiring content planned and reactive. We’re experts in brand tone of voice, too, so we can write in your tone or help you define one if you’re not quite there yet.

STRATEGY

Quality content isn’t enough on its own. It’s not just what you write, it’s why, when and how you write it, who sees it and whether it resonates. We put together comprehensive content strategies based around trends, events and brand-specific data, and show you the best way to get your content in front of the right people at the right time.

TRANSLATION

Accurate and reliable, our global network of qualified linguists can translate content to and from a range of languages. Whether it’s e-commerce copy, website content or communications, we’ll ensure it’s translated and quality checked by vetted experts. If you’re in need of a rare language. we’ll source the ideal localised team to get the job done.

TRANSCREATION

Giving careful consideration to local culture and context, our in-language writers seamlessly convey your message in the language of your choice. More meaningful and less literal than translation, transcreated writing is nuanced, emotive and audience-appropriate. Our teams can also develop localised strategies to increase regional engagement.

As a specialist in travel to the Indian subcontinent it is paramount that all the Greaves India collateral reflects our niche expertise. Therefore, we are heavily reliant on Hg2 providing constant, up to date and relevant information on a very specialist travel aspect. Hg2 do an excellent job of supplying consistent, insightful and inspiring content that helps enhance the Greaves India
site to its maximum.

Tanya Dalton
Greaves India, Marketing Director

Working with Hg2 has been fantastic – Tremayne and the team are always brimming with great ideas and suggestions, are incredibly efficient and supportive and best of all, as a direct impact of
our work with them, our organic search results have been phenomenal.

Vanessa Coleiro
Marketing Director, Corinthia Hotels

MEET OUR TEAM

The Hg2 team has years of creative, editorial and agency experience helping to deliver the most engaging content strategies for clients.

TREMAYNE CAREW POLE

FOUNDER & CEO

Hg2 founder Tremayne Carew Pole first made his mark by creating A Hedonist’s Guide, a series of award-winning travel guides in print, digital and mobile app form.

He continues to produce travel content today, and has over 200 editors across the globe delivering localised editorial and high-quality brand content across all media.

KATIE MANNING

HEAD OF EDITORIAL

Katie has over 10 years’ experience in the editorial arena, cutting her teeth at boutique travel brand Black Tomato before joining Hg2.

Over time, Katie has built up a network of over 200 editors globally, each uniquely positioned to create on-brand, on-trend content for multiple destinations and sectors.

A self-confessed perfectionist, she ensures that all of Hg2’s output is optimised for individual clients.

WHAT WE DO

CONTENT

STRATEGY

TRANSLATION

TRANSCREATION

OUR WORK

Working with Hg2 has been fantastic – Tremayne and the team are always brimming with great ideas and suggestions, are incredibly efficient and supportive and best of all, as a direct impact of
our work with them, our organic search results have been phenomenal.

MEET OUR TEAM

The Hg2 team has years of creative, editorial and agency experience helping to deliver the most engaging content strategies for clients.

TREMAYNE CAREW POLE

FOUNDER & CEO

KATIE MANNING

HEAD OF EDITORIAL

+44 20 7221 9668

6th Floor, Newcombe House, 45 Notting Hill Gate, London W11 3LQ

tremayne@hg2.com

WHAT WE DO

CONTENT

STRATEGY

TRANSLATION

TRANSCREATION

OUR WORK

Working with Hg2 has been fantastic – Tremayne and the team are always brimming with great ideas and suggestions, are incredibly efficient and supportive and best of all, as a direct impact of our work with them, our organic search results have been phenomenal.

MEET OUR TEAM

The Hg2 team has years of creative, editorial and agency experience helping to deliver the most engaging content strategies for clients.

TREMAYNE CAREW POLE

FOUNDER & CEO

KATIE MANNING

HEAD OF EDITORIAL

+44 20 7221 9668

6th Floor, Newcombe House, 45 Notting Hill Gate, London W11 3LQ

tremayne@hg2.com

Working with Hg2 has been fantastic – Tremayne and the team are always brimming with great ideas and suggestions, are incredibly efficient and supportive and best of all, as a direct impact of
our work with them, our organic search results have been phenomenal.