Project Description

Insider Blog

CORINTHIA HOTEL

Brief

To create a content strategy for the Corinthia blog in order to build traffic, improve search engine rankings and become a marketing tool to drive direct bookings. The content is housed in a dedicated section on the Corinthia Hotels website – Corinthia Insider

  • Blog Direction

  • Content Marketing

  • Content Creation

CONTENT CREATION

BLOG DIRECTION

CONCEPT THINKING

ENGAGEMENT

Deliverables

The content takes into accounts the different guest demographics for each property and positions Corinthia as a voice of authority within each host city. The different features are designed to inform a booking decision and drive direct sales. The Corinthia Insider blog has been a great success, in the first month of being live the content created 10x content spend in direct bookings on the website. Traffic to the website has steadily grown since launch.

  • Website Development

  • Content Marketing

  • Blog Management

Content Creation
Engagement
Marketing

Results

x12

Monthly posts

36K

Reach & Engagement

22%

Increased Acquisition

2020-03-15T19:53:12+00:00

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