Project Description

Dorchester Collection

DORCHESTER

Brief

Hg2 were asked to research and write up a monthly series of events for each of the cities where the Dorchester Collection have hotel properties. The events needed to be designed to both inspire potential clients to travel to the cities and to inform those who were already going. The content is housed within a purpose-built What’s On section of the Dorchester Collection website

  • Blog Creation

  • Content Thinking

  • Brand Awareness

CONTENT CREATION

BLOG CREATION

CONCEPT THINKING

ENGAGEMENT

Deliverables

Multi-lingual events that are in line with the Dorchester Collection properties’ demographics. A broad spectrum of events position the hotels as the knowledge base within each city and showcase different reasons for travellers to take a trip and to stay at one of the Collection’s hotels.

  • Translation & quality control

  • Content Marketing

  • Tone of voice

Content Creation
Translation
Engagement
Marketing

Results

35%

Increased engagement

82k

Page views

25%

New Sign Ups

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