Project Description

Fever Tree Blog

FEVER TREE

fever tree

Brief

Hg2 set out to create and deliver a content strategy to increase the reach of the Fever-Tree website to a new audience all housed within the News section of the Fever-Tree website.

  • Blog Direction

  • Content Marketing

  • Content Creation

CONTENT CREATION

BLOG DIRECTION

CONCEPT THINKING

ENGAGEMENT

Deliverables

The content takes into accounts the different guest demographics for each property and positions Corinthia as a voice of authority within each host city. The different features are designed to inform a booking decision and drive direct sales. The Corinthia Insider blog has been a great success, in the first month of being live the content created 10x content spend in direct bookings on the website. Traffic to the website has steadily grown since launch.

  • Website Development

  • Content Marketing

  • Blog Management

Content Creation
Engagement
Marketing

Results

3+

Campaigns

28%

Increased Acquisition

100K

Reach & Engagement

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