CLIENT: Fever-Tree     CATEGORY: Content Creation, Blog     PLATFORM: Website

BRIEF – to create and deliver a content strategy to increase the reach of the Fever-Tree website to a new audience.

PLATFORM – housed within the News section of the Fever-Tree website

CONTENT TYPE – the strategy was to position Fever-Tree as an expert on gin, and in particular the gin and tonic. This would allow Fever-Tree to interact with any global gin brand, pushing traffic towards the website in order to increase and drive sales, particularly for some of the slightly more alternative tonics.