BRIEF – Hg2 were asked to develop, design, print and translate a magazine for prospective NetJets members in Europe. The magazine was to be translated into eight languages
PLATFORM – printed magazine
CONTENT – in order to attract prospective customers the magazine needed to be informative, expert driven and beautifully designed. The content needed to cater to aviation devotees as much as it did to the lifestyle client. Content localisation was required so that potential owners in seven European countries felt that the magazine was directed at them.