Hg2 : The Hedonist

Ace Hotel London Shoreditch

Is any contemporary hotel brand as synonymous with hipster cool as the Ace Hotel? Launched in Seattle, Ace has since opened its carefully styled arms to well-appointed crowds in Palm Springs, LA, Portland, New York and now, for its first overseas outpost, smack in the middle of Shoreditch. This branch doesn’t deviate from what has made the others so successful, though in lieu of the bunk beds in New York and beachy hues on the West Coast, these rooms are specifically styled to look like a friend’s London flat: think Pot Noodles in the midcentury drawers, shelves filled with old records, comfy sofas and a palette of austere greys mixed with pops of yellow. If you had any remaining doubts that the place is aimed at the trendy, note Lovage, the ‘farm-to-street juice kitchen’, or the adjacent fixie bike rental stand, or perhaps the Scandinavian-styled Hoi Polloi restaurant on the ground floor. Shoreditch may no longer be London’s edgiest neighbourhood, and the rooms here may be out of reach for those living on an artist’s salary, but the Ace Hotel’s London look is as immaculately groomed as ever.

100 Shoreditch High Street,
E1 6JQ
+44 20 7613 9800
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